#03: Lars Behrendt - From concept to market in one week : Innovation as a lifestyle

<Warning> : Buckle up for the most no BS guest we've had on the podcast to date!Lars Behrendt is not only a LinkedIn Top Voice, but he is the person known as Mr. Innovation in Germany. A seasoned innovation consultant and entrepreneur, in this episode Lars shares his insights on innovation, collaboration, and bridging the gap between different departments in organisations. We were honoured with his guest appearance, in which he shared: The importance of human-centered innovation and the impact it can have on the success of a businessDebunking the myth of the "innovation culture" and why everyone in an organization can be innovativeThe benefits and challenges of cross-functional collaboration, and how to overcome silos in different departmentsThe role of marketing in innovation, and how to ensure products are not just engineering-driven but also customer-focusedThe major consumer shifts that Lars has noticed, and the importance of staying connected to the reality of the marketThe power of social media in getting connected to people and understanding what resonates with themLars' approach to his personal brand and how he deals with content creation dailyAn episode you can't miss, but one advice? Cover your ears once in a while - Lars is direct and doesn't like to hide behind the bushes!