314. Bethel Desmond on business storytelling

Unleashed - How to Thrive as an Independent Professional - A podcast by Will Bachman - Mondays

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Bethel Desmond is the Founder of The Content Corp and former Chief Storytelling at IBM Global Business Services. In this episode, she shares tips on how to use stories to engage customers. Learn more about Bethel's work at: https://www.thecontentcorp.org/

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