The Culture of Fashion Subcultures

Fashion subcultures have become the latest trend influence to have you on your radar, whether it’s Gorpcore, Cottagecore or even Pamcore, it’s hard to keep up! We’ll delve into what they actually mean to the consumer and the key subcultures to look out for in 2023. It’s critical in these uncertain times to know exactly what your customers are willing to spend their disposable income on to ensure a customer-centric approach to assortment planning. With that in mind, today on the podcast we’re joined by Robyn Smith.  Robyn is a Fashion & Retail Analyst at EDITED and she tells us why every retailer needs to pay attention to subcultures. As an added bonus, if you want to know the difference between Blokecore and Mermaidcore don’t miss this episode! Find out more about some of the key insights mentioned in this episode. https://blog.edited.com/blog/global-gen-z-trends Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Uncover the opportunities and challenges the retail industry is facing with the sector’s leaders and innovators with Inside Retail.Join EDITED’s Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology. In every episode, you’ll hear how leading brands utilise data to maximise results, how they’re overcoming the daily challenges retail is facing and how to always connect with customers.EDITED is the world’s leading Retail Intelligence Platform. Hosted on Acast. See acast.com/privacy for more information.