Tech Talks: Maximizing Sales With Microdecisions

 Merchandisers used to be responsible for a few hundred decisions every week. But with technology now allowing consumers unparalleled power at the click of their smartphone, from scanning products for personalized promotions, seeking out similar styles at other retailers or simply comparing prices, the game has changed.What does it mean for a brand to go from setting business strategy from numbers on spreadsheets to allowing machine learning to help them make sense of millions of data points to drive sales and customer engagement?In this episode of Tech Talks, EDITED's Senior Vice President of Retail Science, Michael Ross, and John Squire, Founder of Dynamic Action join host Grace Hill to discuss retail's new reality when it comes to decision making and how AI and analytics have once again asked retailers to pivot from their comfort zones into a world where customers have more information than ever to make their own decisions.  Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Uncover the opportunities and challenges the retail industry is facing with the sector’s leaders and innovators with Inside Retail.Join EDITED’s Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology. In every episode, you’ll hear how leading brands utilise data to maximise results, how they’re overcoming the daily challenges retail is facing and how to always connect with customers.EDITED is the world’s leading Retail Intelligence Platform. Hosted on Acast. See acast.com/privacy for more information.