61 - How to Sell Luxury Goods into China with Tom Griffiths of Verb China
By 2025 50% of all luxury goods sold worldwide will be bought by Chinese consumers. I’m going to say that again because it’s super important if you produce or sell luxury British goods. By 2025 50% of all luxury goods sold worldwide will be bought by Chinese consumers. Are you a luxury British brand? Have you got a China strategy? No? Well listening to this episode of UK Export Advice might just be the best 30 minutes you ever invest in your business. My name is David James and in this episode I’m talking to Tom Griffiths, Commercial Director of Verb China. Tom has a black belt in luxury branding for the Chinese market and Verb China are the grand masters of getting British luxury brands successfully into China. If you’d like me to make a podcast or videos for your business drop me a line on [email protected] or look me up on LinkedIn - I make videos in Chinese too if you’re serious about China. https://verbchina.com/ http://brighthorngroup.com/