The Tension of Art and Science When Communicating Complex User Research

Art versus Science is the quintessential Left Brain/Right Brain cage match. But in reality, math factors into great works of art as much as developing a treatment plan for a patient could be considered the doctor's design. Andrew Shipe is a developer at MEDITECH, a company that makes Health Records software. Through his research he found that medicine can sometimes be as much art as science, a fact that was getting lost in the cold, analytical research data. He discovered that telling stories helped to span that divide in understanding. Kim Goodwin, Author of Designing for the Digital Age, joins us on this podcast to share her thoughts on Andrew's approach of using stories and how that is the first step down the road of scenario based research. Kim will also be teaching one of the full day workshops at UI22 this November 13-15 in Boston. For more information visit uiconf.com.