Steve Portigal - Immersive Field Research Techniques

You can’t ask people what they want. They can’t tell you. The answer is almost always narrow in focus, concerned with the here and now rather than the future. How do you get them to give you the observations you need to design what they will want? Conducting field research to actually learn about your users can lead to innovative new ideas. Steve knows that going out into the field provides real opportunities to see what the world surrounding your product is like.