Luke Wroblewski - Mobile as a Medium

Luke says it’s necessary to look at how your service or product is framed in the broader picture. Most are built upon tradition web structures, and then “mobilized” now that smartphones and tablet growth has exploded. He compares the difference between mobile and PC to that of television and radio. You wouldn’t just drop a radio program onto TV without optimizing it for that platform. The same should be considered for mobile as a medium.