David Malouf on "What is Rich? Why Do Rich?" from UI11

In this presentation, David Malouf moves beyond the usual story of patterns, code, and tips and tricks, and talk more about aesthetics, experience design, brand, and total environmental context of use. He layers those elements over a discussion around trying to define “richness” in the context of general application design and then try to apply it to a continuum of various types of computer and network based solutions.