Most Popular Lean Experiments Explained

Lean is all about learning 🧠 Instead of committing to our ideas, first, we want to learn if the assumptions we are making about them are actually true! Will the users really want it? Will it generate the impact we expect? Setting up rapid and continuous experiments lets us move forward faster and reduce risk!👩🏽‍🔬 🧑‍🔬 In this episode we explain how to design and plan experiments: from defining the hypothesis, to setting up both success and failure metrics and finally, measuring the outcome. We also explain the most popular Lean Experiments: Smoke test Pre-order test Sales pitch & commitment experiment Fake functionality Wizard of Oz MVP - Minimum Valuable Product A/B testing