Why Survivor and The Amazing Race Continue to Thrive

TVC 592.6: Paul Friedman, longtime marketing and promotions executive for CBS Television, talks to Ed about some of the notable marketing campaigns on which he worked over the years, including those for Survivor, The Amazing Race, Big Brother, and such high-profile specials as The Grammy Awards, the Kennedy Center Honors, and the Victoria’s Secret Fashion Show. Paul’s debut novel, The Unexpected Danny Green, is available wherever books are sold online.  Want to advertise/sponsor our show? TV Confidential has partnered with AdvertiseCast to handle advertising/sponsorship requests for the podcast edition of our program. They’re great to work with and will help you advertise on our show. Please email [email protected] or click the link below to get started: https://www.advertisecast.com/TVConfidentialAradiotalkshowabout Learn more about your ad choices. Visit podcastchoices.com/adchoices