Denise Lewis on the business of athletics

A huge financial gulf exists between football and athletics, with athletes often struggling to secure the resources required to compete at the highest levels, and coaching not being as obvious and viable a retirement plan as it can be for footballers. In this episode of TTPWP, Olympic gold medal winner, Denise Lewis discusses the state of modern athletics, issues of representation and what 'zero tolerance' really means when it comes to performance-enhancing drugs in sport, with Portland consultant and former FA executive director, David Davies.

Om Podcasten

The big questions in media, politics, business and PR, apprehended by leading experts and thinkers in these fields. Amid the noise of the modern world, this podcast from Portland Communications seeks to bring you that increasingly rare thing: clarity.