LORENZO SORIA on The State of Marketing

The annual Golden Globe Awards, presented by the Hollywood Foreign Press Association, celebrates the best in motion pictures and television; and largely sets the standard of what the broad cinephile public comes to understand as ‘acclaim’ within the industry. The Association views, interviews, and reports on over 300 films each year all around the world in preparation for the Awards. With insight on some of the most talked-about films campaigns of the year, Lorenzo Soria, President of the HFPA will address trends emerging in marketing and exhibition, and what this means for the success of a film’s campaign towards the Awards Season. Speaker: Lorenzo Soria (President, Hollywood Foreign Press Association)