The Science of Client Relationships with Paul Phillips

There isn’t much more important in agency life than the relationships you build with your clients. And yet, building client relationships is something I have never received any formal training in. It’s just something you learn on the job. What if I tell you there’s an equation for what forms great client relationships. Better still, what if I invited an agency pro and expert on client relationships to explain it? Look no further. In the latest episode of Through the Line, Paul Phillips joins me to explore the ‘Trust Equation’, developed by David Maister in his famous text, The Trusted Advisor and what this means for improving agency and client relationships.