Exploring Advances in Digital Outdoor with Talon's Nick Mawditt
Through the Line with Andy Bargery - A podcast by Through the Line with Andy Bargery
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In this show I talk to Nick Mawditt from outdoor media agency Talon. Nick takes me through the evolution of outdoor media, bringing me up to date on digital outdoor and the opportunities it creates for programmatic advertising, integrating campaigns across channels and using data points to create more personalised and contextual outdoor advertising. You can contact Nick on twitter @nickmawditt.
