what3words, the app changing the world’s addresses: Interview with Jack Waley-Cohen

Jack is the co-founder of what3words, an innovative app that enables the simplest way of giving location.  what3words labels each of the world's 57 trillion 3 meter squares with 3 words in 47 languages from Arabic to Zulu. With investors like Intel, Mercedes, Sony, and Subaru, Jack and his team extended the reach of the company to over 170 countries and 650 businesses in a period of 8 years.  Described by BBC as ‘the app that saves lives’, what3word is used by government organizations, NGOs, and various businesses throughout the world. The app is already very popular among emergency services across the UK and does not seem to be slowing down anytime soon.  In this episode, Jack talks about his vision for the following years of what3words, how he got the idea in the first place and how he transformed it from a small initiative to worldwide success.