The magic of plain English

In this episode, Levent talks about why a company trading internationally should write their documents in plain English. According to internet world stats, World internet population is nearly 5 billion. English speaking countries are 27% of the total internet population. This means you are likely to be getting visitors to your website or have connections in your profiles, that English is not their first language. Once you know you have an international audience it is important to reach them with your content to keep them interested in what you are doing. Writing in plain English provides readability for a wider spectrum of audience. By keeping short sentences and using familiar words, you can easily create a more clear and consistent writing and reach your audience. Mark Twain once said, “I didn't have time to write you a short letter, so I wrote you a long one.” Visit TTC wetranslate website: https://ttcwetranslate.com/ Download ‘Nine Translation Slip-Ups to Avoid’ and find out how to manage your multilingual documentation effectively: https://bit.ly/2Z5xCT3