Power of video with Nathan Haines

Nathan Haines is the executive producer and managing director at element26, his role within the business is a strategic one, matching brands with some of the UK’s leading creative talent. His passion surrounds enabling brands to tell their story. Based on the Old Street roundabout in London, element26 is part of the Iron Box Group of companies. Element26’s core focus is on the production of high-quality video content that connects brands with their buyers which is why they have worked with ambitious brands such as ProCook, Deliciously Ella, and American Express. A member of the Advertising Producers Association, element26 is focused on delighting audiences wherever they consume content, be it on TV, in social, via the open web, or even out of the home. Whilst the agency is headquartered in London, the business has a global footprint. Before the pandemic, element26 managed productions across Europe however, with the rise of remote production, their reach has extended, facilitating productions across both the US and Asia.   KEY TAKEAWAYS Video is a powerful tool for a brand's image and may take more space in our future lives. There are so many other platforms online that may create a higher engagement for lower cost compared to conventionally accustomed platforms like Instagram and Facebook. While the TV advertisement can be an expensive premium environment for some businesses, it can be a great option for others.  To create a volume with your advertising, it's not a neccesaty to work with a marketing company but as you grow and extend into different markets, it becomes more and more logical. BEST MOMENTS "In the early days, you don't know much but you think you know more than you do. You go around learning how much you don't actually know about the world and how far you've got to go. And one of the thing I've always been a big believer of is that you are always learning and that you'll never know everything." "I think it would be naive to think that TV is not a premium environment, because it is and it has an incredible Halo Effect." "I think people get very preoccupied with Facebook and Instagram - those very popular destinations. But if you look around the web there are lots of very interesting places to advertise, where people are more engaged and the costs are a lot lower. You see people going into communities on Quora, Reddit and all across the internet. There are low-cost ways of distributing video online to find an audience." "With social media, there is this tendency to create volume. In that scenario, if you are a very small business, why not just get your phone, just be authentic and talk to your audience? But at the end of the day, once you get to a certain size, a brand has to take care of its appearance. There is a time when looking handmade is fine but once you grow, I don't think that's the right advice." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Nathan Haines is the executive producer and managing director at element26, his role within the business is a strategic one, matching brands with some of the UK’s leading creative talent. His passion surrounds enabling brands to tell their story. CONTACT METHOD element26.tv Nathan Haines - LinkedIn element26 - LinkedIn VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ