Learning the secrets of international trade with Giovanni Baccini

Giovanni Baccini is the managing director of Lewden, an established electromechanical provider in the UK, exporting to many countries. Lewden is owned by the Italian Palazzoli Group which was founded in 1904. After working in different positions in the Palazzoli Group for several years, his journey finally led him to the UK.  In the first episode of the 3rd Series of Conquer New Markets, Giovanni shares his years-long experience working in an international company. He discusses how to adapt to the local market through discussing international standards, how it changes from one place to another and the importance of language and culture knowledge in building and expanding transactional relationships with new markets. Join Levent and Giovanni to learn about how to have an open mindset in approaching a new market and the three criteria on how to grow and conquer new markets.