How to become an 'Investable Entrepreneur' with James Church

In the new and insightful episode of Conquer New Markets, Levent is joined by James Church, COO and co-founder of the UK's leading pitch specialist, Robot Mascot. In this episode, James talks about how to become an 'investable entrepreneur' and what it actually means. Breaking the subject step by step, the author of the Amazon bestseller takes the audience on a journey to understand the mindset of investors.  KEY TAKEAWAYS It can be quite different to pitch in a domestic market than it is to pitch in an international market. It's really important to understand your audience. Investors can have their own preferences as well. Some investors like to invest only in physical products while others may prefer to invest in services. It's really important for businesses to make sure that their ambitions are aligned with that of the investors. If you are looking to create a business with a big scale that employs 50+ people and plans to go overseas, working with investors is one of the best options for you to be able to reach the goals you've set in a reasonable time. Having a timezone-based model can create a huge difference in your business strategy. Especially if you are operating in the service industry, working with a timezone-based approach rather than a country-based one can give you so much scope. BEST MOMENTS “The main thing about pitching is to understand where your clients are pitching at for their investors. Let's take a business in UAE that could be pitching at the local market, the European market or the US market. The thing is, in terms of investors, there is a massive cultural difference to undertsand." “There is no right or wrong, it's about what makes the most strategic sense for your business.” "Going global is easier than ever - whether you are a software business or someone with a physical product. Even if you initially have a physical shopfront, you can easily create a digital one and then the whole world is your oyster." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager.  CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren   IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST James Church is the co-founder and COO of Robot Mascot, the UK's leading pitch agency whose clients are 30x more likely to raise investment. He is the author of the best-selling book “Investable Entrepreneur”, where he shares his unique methodology for convincing investors. James has been featured in Forbes, Entrepreneur Magazine, on numerous industry blogs and podcasts, run mentoring sessions at Tech Hun, Google Campus and Runway East, and deliver mastermind sessions for Design Museum, The Chartered Institute of Marketing and the University of East Anglia. CONTACT METHOD Facebook: https://www.facebook.com/robotmascot/  Linkedin: https://www.linkedin.com/company/robot-mascot/  Personal Linkedin: https://www.linkedin.com/in/jamescchurch/  Website: www.robotmascot.co.uk VALUABLE RESOURCES Visit TTC website: https://ttcwetranslate.com/   Purchase James's book 'Investable Entrepreneur' on Amazon today: https://www.amazon.com/Investable-Entrepreneur-convince-investors-business/dp/1781334900