Going across borders with insurance with Jussi Tommola

In the new episode of Conquer New Markets, Levent is joined by Jussi Tommola, an insurance expert with more than 15 years of dedication to this area in different countries. Jussi is currently the CEO of YellowMay, an insurance company that has customers in nearly every continent. In this episode, Jussi talks about his experiences in the insurance world, how YellowMay was destined to be global from the start and what awaits us in terms of insurance in 2022. KEY TAKEAWAYS Identity theft is not only about the possible financial loss but it can also have a huge impact on your and your company's perceived reputation. Insurance is very heavily regulated and it leads to it being mostly local, but taking it to a level of service can help it extend to new markets more easily and freely. Even the pace of the conversation and the stages of communication can change drastically based on the culture you are dealing with.  BEST MOMENTS "Previously, insurance has been a very data-driven industry and it still is but it's not the same aspect. Nowadays you need to have some amount of future data in your hands as well as the past data." "It's interesting to see that there are already companies looking more and more across the borders of insurance. Insurance traditionally has been very local and I'd say that in 2022 we will continue to see more and more countries going global." "When you have more and more international presence and you are brand aware, then you are actually picked up. So you need to be active and the activity should help you get found." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager.  CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/    Twitter: https://twitter.com/yildizgoren    IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Jussi Tommola is an insurance expert with more than 15 years of dedication to this area in different countries. He has had the privilege to work in various countries in almost all areas of insurance. Currently, he is the CEO of YellowMay, a company that has customers in nearly every continent. Despite its success, YellowMay is viewing to reach even a more substantial global role in the insurance business. Jussi is the big idea machine of the company to make the impossible possible and believes there are always better ways to do everything. He set his sight on constant improvement. As a visionary leader, he wants to unite his team around his vision and objectives. And this is not just in business. Jussi also leads as the Head Coach of the Finnish Men’s Beach volleyball team, and there he proves and motivates players that everything is possible. CONTACT METHOD Linkedin: https://www.linkedin.com/company/yelllow-may-oy/ Personal Linkedin: https://www.linkedin.com/in/jussitommola/  Website: www.ymshere.com  VALUABLE RESOURCES Do you have any questions about translation, localization or international growth? Visit TTC website: https://ttcwetranslate.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ