Empowering localization through sales with Richard Brooks

In the new episode of Conquer New Markets, Levent is joined by Richard Brooks, CEO of UK-based language service provider, K International. Richard talks about how he started off his career as well as his wide experience in localization and sales. KEY TAKEAWAYS Sales is something we all do on a day-to-day basis and it's up to us to free it from the negative connotation it has and understand that nothing happens without sales. Even if you have the best product or service, it's not possible to grow your business with a poor sales strategy. To be able to carry your business abroad, you need to learn the culture, traditions, politics and lifestyle of the target culture and apply it to your business strategy through sales. BEST MOMENTS “The best salespeople are those who are genuine, authentic, and know about the topic.” "We are all trying to get the governments to take sales more seriously and the world to take sales more seriously and part of that is through SMAa, which is the smallest part involved." "You can take a great product abroad but if you don't get the culture aligned correctly, at best it's funny and at worst it's offensive to the target culture." "Digitally speaking, companies have no excuse not to be international from day one. If you look at some of the large, billion-dollar companies such as Facebook or Google, you'll see that they are international right off the bat. Partly because they can be, because their service can be delivered digitally. But partly because they've embraced localization." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager.  CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/   Twitter: https://twitter.com/yildizgoren   IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Richard Brooks is the CEO of UK based Language Service Provider, K International. Having spent 25 years+ in the language industry he also holds an executive board member position for the European Language Industry Association and is a former executive board member for the Association of Language Companies.  Richard completed his triple-accredited MBA at Cranfield School of Management majoring in economics and finance. Now a popular conference speaker and executive educator he has developed numerous international programs and written several. He is a fellow of the Institute of Sales Professionals where he is helping to shape the ISP’s policy towards small and medium-sized enterprises. In addition, Richard is an active investor, non-exec director and business coach for the localization industry. Through this work, he has helped several entrepreneurs create winning strategies, develop their senior teams and unlock value in their companies. CONTACT METHOD Facebook: https://www.facebook.com/K.International/  Linkedin: https://www.linkedin.com/company/k-international-language-translation-services/  Personal Linkedin: https://www.linkedin.com/in/richardbrooks/  Website: https://www.k-international.com/  VALUABLE RESOURCES Visit TTC website: https://ttcwetranslate.com/