Data-Driven Mindset with Juan Garzon

Juan Camilo Garzon is the Founder of Kickbite and an entrepreneur with a passion for analytics. His purpose is to level the playing field for small and medium companies by providing them with tools to compete against big corporations.  His company Kickbite is an analytic platform that empowers small businesses to improve their return on investment by measuring the customer journey accurately and identifying the touchpoint that drives the most value. KEY TAKEAWAYS It's really important to know when to start your global journey as well as where. Expanding too early or too late both have their consequences. You need to be open-minded about your new export minded as it might cost you a different amount of time and money due to the difference in customer journeys. Having a data-driven mindset and making use of the existing analytics can and will carry your business so much further. Understanding the different metrics of your target market and making use of the data at hand can bring you as much success as you have in your core market. BEST MOMENTS "First of all, you need to be aware that everything you're going to be testing is going to take at least a couple of weeks in order for you to see the results. For one, it's patience. Second of all, it's also more expensive. What I mean is that you may be used to some metrics in your core markets. In your new markets, because the customer journeys are longer and because you have lower brand awareness, there might be completely different values. You have to be open-minded that new metrics in the new markets might be different." "Timing, in my opinion, is everything. Especially for a small or medium-sized business with limited resources. Because expanding too early might result in pure execution and expanding too late might be very costly because you have already more competitors established. So normally I look at 3 factors; resources timing, market timing, ecosystem or economy timing." "I have seen many cases where expansions fail because they underestimate the amount of work that needs to happen." "The main question is: Is the market ready for your product? Because markets can be at different stages. It could be your core markets where the customers are already ready to buy your new idea while your target markets could be at a slower stage. So making sure that the market that you are moving on to has a similar timing as your current market is definitely a good tip." "Localization is fundamental for success. So having localized content would make your entry into a new market easier and also cheaper." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/  Twitter: https://twitter.com/yildizgoren  IG: https://www.instagram.com/levent.yildizgoren/  ABOUT THE GUEST Juan Camilo Garzon is the Founder of Kickbite and an entrepreneur with a passion for analytics. His purpose is to level the playing field for small and medium companies by providing them with tools to compete against big corporations. CONTACT METHOD Linkedin: https://www.linkedin.com/in/juan-garzon-50267093/  Website: www.kickbite.io  VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/  Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ