Ep 19 Understanding Markup and Profit Margins in Fashion Buying

In this episode, host Elisabeth Mac Hale tackles a key concern for many branded buyers: maintaining healthy profit margins when designer brands come in with lower markup multipliers. Elisabeth explains what a "good" markup is and what to do when you’re faced with designer brands offering much lower multipliers. Learn how to balance profitability with brand appeal, strategies for negotiating better terms, curating your assortment strategically, and how to compensate for lower margins by driving value elsewhere. This episode will give you practical insights to keep your margins strong while staying true to your brand mix. Tune in to discover actionable strategies for managing markups and maintaining profitability in fashion buying! If you would like to lern and develop your fashion buying skills and how develop products from Concept to Customer check out the link below ⁠Thrive in Fashion Buying & Merchandising Course