Ep 11 Maximise Your Sales & Profitibility with Strategic Range Planning

In this episode of "Thrive in Fashion," host Elisabeth Mac Hale talks about the process of range planning, an important aspect of fashion buying to ensures your product mix aligns with market demands and maximizes profitability. Learn how to develop comprehensive range plans that balance styles, colors, sizes, and price points. Discover the importance of integrating sales data, trend forecasting, and market positioning into your strategy. Whether you're a seasoned buyer or new to the field, this episode offers valuable insights and practical tips to enhance your range planning and drive your business forward. If you would like to learn more about how to develop products from Concept to Customer check out the link below ⁠Thrive in Fashion Buying & Merchandising Course