Ep 06 How Cultural and Social Trends Impact Fashion Buying Decisions

In this episode, Elisabeth explores how cultural and social trends influence the decision making process.As a fashion buyer, Elisabeth emphasizes the importance of staying ahead in an ever-evolving landscape, where each purchase contributes not just to sales but also to brand elevation and customer loyalty. Using the role of the fashion buyer from the perspective of a trend forecaster, Elisabeth discusses the blend of intuition and data analytics necessary to curate collections that are both innovative and commercially successful. She explores success stories from giants like Zara, known for translating runway trends into accessible high-street fashion with precision timing. Tune in to learn how fashion buyers build commercial ranges ensuring that every decision an understanding of the target customer and curent trends. If you would like to learn more about how to develop products from Concept to Customer check out the link below⁠Thrive in Fashion Buying & Merchandising Course