This Week With Taylor & Gordon: S2E72

First week of Pantomime rehearsals Second rehearsal was with Juggling John, who did a Circus workshop for the cast - https://www.jugglingjohn.com Good chance to have a team building event Apple Event this week where they announced new MacBook Pro's with the M1 Pro and M1 Max chips - https://www.apple.com/macbook-pro/ Google Ads (new name for Adwords) just set up for Pip Kennedy - https://www.pipkennedy.co.uk PPC advertising (Pay Per Click) - you bid on keywords against your competitors I employed a professional to set it up for me - James Hailes Google won't show your ads unless they are relevant to your website They need to protect their reputation of serving up good results Negative keywords can be added - James is going to tweak it for the next month for me Conversion Tracking using code from Google We had to set up a conversion trigger when the submit button from the enquiry form was clicked Make sure your website is converting, otherwise it is a waste of time and money Current budget has been set at £6 per day Monitoring your leads and conversions is essential to be able to check your Return On Investment Contact James by email if you want your Google Ads account set up - [email protected] Advantage for Google Ad's is that you can switch it on and off depending on if you are really busy or not I believe SEO is not as important as Google Ads these days   Visit the website: https://www.thisweekwith.co.uk Drayson Design Website - https://www.draysondesign.com The Creative Tinker Website - https://www.thecreativetinker.com Facebook: https://bit.ly/thisweek-fb Youtube: https://bit.ly/thisweek-yt * Full transcript will be available on the website. We may receive a referral fee from any of our links which help towards the costs involved in creating this content for you.