Zapier Co-Founder Mike Knoop on category creation, API evolution & AI architecture | E1769

This Week in Startups is presented by: Embroker. The Embroker Startup Insurance Program helps startups secure the most important types of insurance at a lower cost and with less hassle. Save up to 20% off of traditional insurance today at Embroker.com/twist. While you’re there, get an extra 10% off using offer code TWIST. Lemon.io - Hire pre-vetted remote developers, get 15% off your first 4 weeks of developer time at https://Lemon.io/twist Eight Sleep. Good sleep is the ultimate game changer. Now you can add the Pod Pro Cover to any mattress! Go to eightsleep.com/twist to check out the Pod Pro Cover and get $150 off at checkout! * Today’s show: Zapier’s Mike Knoop joins Jason to discuss the early days of Zapier before breaking down the evolution of app integrations and API usage (1:20). They dive into reducing friction for Zapier users, regulating AI, the limitations of present-day AI architecture, and more (43:06). * Check out Zapier: https://zapier.com/ Follow Mike: https://twitter.com/mikeknoop * Time stamps: (0:00) Mike Knoop joins Jason (1:20) Zapier’s origin story (8:40) Zapier’s key inflection point and its profit-sharing model (14:05) Zapier’s business model (15:48) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist (17:03) The evolution of app integrations and API usage (23:41) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist (25:00) Zapier demo + incorporating AI into your workflow (36:43) Eight Sleep - Go to https://eightsleep.com/twist to check out the Pod Cover and get $150 off at checkout! (38:14) Linkedin tightening the belt on its API (41:21) Zapier’s enterprise customers (43:06) Reducing friction for Zapier users (51:41) Regulating AI (55:19) The limitations of present-day AI architecture * Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four Apply for Funding: https://www.launch.co/apply Buy ANGEL: https://www.angelthebook.com Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt Check out Jason’s suite of newsletters: https://substack.com/@calacanis * Follow Jason: Twitter: https://twitter.com/jason Instagram: https://www.instagram.com/jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin * Subscribe to the Founder University Podcast: https://www.founder.university/podcast