Spotify trolls Amazon's Earhole Strategy (342)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - A podcast by Joe Pulizzi & Robert Rose - Fridays
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Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last? ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh". And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks. Rants and raves include purpose and more purpose...plus, the Emmy awards. This week's articles: Spotify Sells Audiobooks Twitch Online Gambling Announcement ESPN Launches Creator Network Starbucks and Web3 Brands and Purpose Emmy Award Results --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.