PNR 28: Brands Don't Care a Lick about Traditional Publishers

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - A podcast by Joe Pulizzi & Robert Rose - Fridays

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Happy Memorial Day to those in the States.  In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing.  The boys finish the program with a take about mobile and where content marketing fits into a mobile strategy.  This week's #ThisOldMarketing example: USAA magazine.

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