Is TikTok a Spy Balloon In Your Pants? (368)

Oh boy is TikTok in the news this week. Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this). Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way? And social media is going the way of the DM. What does this mean for marketers? In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data. This week's links: TikTok to 150M Map of States Banning TikTok TikTok Gears Up for Congress Streaming Slowdown Social Media and the DM Zero-Party Data Rant YouTube and Podcasts Rand's ChatGPT Rant ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.