American Express/Meredith Give Departures the Boot (277)

The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run? CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures. And podcasts continue to go big, now accounting for over $1 billion in advertising revenues. Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola. This week's podcast sponsor is MarcomGather. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing] ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.  

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.