Innovating in a Crisis with Spanx’ Sara Blakely

Sara Blakely, the founder and CEO of Spanx, is the definition of “self-made.” She took $5,000, which she’d earned selling fax machines door to door, and parlayed it into a company that women around the world now depend on. It made her a billionaire. Sara and her family are riding out the pandemic in an RV. They pulled over “somewhere in Florida” so she could chat with LinkedIn Editor in Chief Daniel Roth on This is Working. They discussed Spanx’s origins, how Sara is pivoting the company to respond to the current crisis, and why she is personally investing $5M to help women entrepreneurs hurt by the pandemic.