Do Consumers Care About Corporate Compliance? New Research Says Yes
On this episode of There Has to Be a Better Way?, co-hosts Zach Coseglia and Hui Chen speak with researchers at Indiana University's Kelley School of Business about the value of corporate compliance programs. Compliance can be (inaccurately) perceived as a “cost center” or an “enabling function,” supporting rather than contributing to product development and business strategy. But business law and ethics professors Todd Haugh and Suneal Bedi tested this idea by assessing the role of compliance in value creation. They discuss findings from their recent study, which explores how consumers value compliance—as a unique product feature—using a statistical technique called conjoint analysis.