Jane Lindsey on disrupting the retail status quo

Jane Lindsey is the founder of Snapdragon Life, a part shop, part membership community that encourages people to find joy in the small things, and to bring the seasons into their daily lives. A few years ago she decided to rebel against traditional business models, take the profit out of selling, and build her business in a very different way. We chatted about her journey to getting here, consumption and consumerism, the problem of novelty, and why it is we buy things.