War Paint for Men, Founder, Danny Gray

Danny Gray founded War Paint for Men with the hopes of tackling the stigma attached to the average male wearing makeup. When the brand launched in November 2018 it was just himself and one other hand packing the products in his flat - he says that he was expecting to have no more than £2,000 of sales in the first month, but they did over £11,000.War Paint’s advertisements generally focus on men that often would not be expected to wear or consider wearing make-up as part of their mission to br...