Hype Co-founders, Bav Samani and Liam Green

Hype was founded 10 years ago this year by Bav Samani and Liam Green. Their first product was a rather rude statement cigarette lighter, followed by a T-shirt featuring a defaced Albert Einstein complete with nose ring, ear stretchers and tattoos, which sold out in hours. The pair had met while working at a graphic design and T-shirt printing company in Leicester. They decided to join forces and start a rival business in the same building with just £600 to make their first products.Swift...