Georgie Hyatt & Brooke Andrews, Founders of Rotaro

Back in the 2000s, the UK fashion market was the birthplace of some of the most innovative and trailblazing businesses in fashion e-commerce, now 20 years later it is leading another industry revolution – fashion rental. Just before the pandemic hit, a number of start-ups were born offering a conscious consumer a whole new way of enjoying fashion that had nothing to do with buying and owning it. Renting clothes is nothing new of course, but in the past it had largely been confined to wed...