Christine Goulay, Global Director of Science B2B, Pangaia

Pangaia is nothing short of sensation. When the start-up launched a pop-up at Selfridges in Oxford Street last Spring, huge queues snaked around the store as shoppers, emerging from a long and tough lockdown, waited patiently to get their hands on one of their super bright sweatshirts and joggers. The sustainable values and optimistic colour palette struck a chord with a customer looking for style that combined optimism and purpose in pandemic-ravaged world. However, what’s interesting, is th...