Chris Griffin, CEO, Secret Sales

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Commercial visionary and pioneer of ground-breaking ecommerce solutions, Chris Griffin, and his Lifestyle Retail Group (LRG), acquired Secret Sales in March 2020. The aim was to move the business from an antiquated members-only flash sales website to a dedicated premium non-full price ecommerce marketplace for fashion, beauty and homeware - where brands can retain control of price, inventory and branding, while maintaining positive brand equity.In September 2022, Puma made Secret Sales its fi...