The Radical Formula to Marketing

Today’s consumer demands are changing almost as quickly as their Tik Tok feed, and the successful companies tend to be the ones that have a marketing strategy that can keep up.  On this episode of The Yield, guest host Wittney Rachlin, CMO of Yieldstreet, and Ryan Alford, host of The Radcast, sit down for a discussion about entrepreneurship and financial marketing. They dive into the demands of today’s consumers and the marketing strategies that are the mark of some of today’s most successful companies. Key Takeaways:[2:04] How is Radical changing the marketing landscape? [5:54] Prominent trends in financial marketing lean into removing friction between customers and their money. [7:47] How important is it for companies to have a mission that benefits the greater good and tie their marketing to it? [9:18] The evolution of SEO into 2022, and what marketers need to do to keep up with it. [13:27] The types of content that can be the leaders in 2022.[19:00] Consumers are already numb to digital marketing ads, but what about influencer marketing? [22:30] The evolution of social media marketing and where we believe it’s headed next. Mentioned in This Episode:Yieldstreet