Art as a Business — Changing the Culture Through Accessibility and Opportunity

Accessibility to the art market was once reserved for an elite group, but that is changing rapidly due to the customized platforms available today. In today’s episode of The Yield, Yieldstreet x Athena Art Finance’s Cynthia Sachs — CIO, along with Nigel Glenday — CFO of Masterworks.io, and Sean Green — Founder & CEO of Artneral CRM, discuss the revolution of art as a business through customized platforms that champion accessibility and opportunity, not only for the seasoned collector but for the new entrants who want to participate at all levels.Click here to subscribe and listen: https://podcasts.apple.com/us/podcast/the-yield/id1527659260Key Takeaways:[:50] Naomi Baigell introduces the guests and discusses advances in investing that are taking place in today’s art market.[3:38] Cynthia Sachs explains one major problem of the art market that is solved by Athena Art Finance.[5:06] Nigel Glenday describes the focus of Masterworks IO on art as a unique investment class.[7:33] Sean Green offers an overview of the capacities of ARTERNAL tools and how each benefits every party investing in art.[11:17] Understanding the innovation, education, and empowerment that comes through the data surrounding each investment piece.[14:07] The differences between the investment and lending focus of both Athena and Masterworks.[17:16] The importance of technology in increasing transparency and offering exposure to all interested collectors.[21:34] How innovation and education are levelling the playing field for all interested parties.[23:33] Experiences that provided new perspectives and shifted the approach to improving collector, investor and artist relationships.[28:07] The value of investing in the art market as a meaningful and innovative asset class.[30:43] The path that led each of today’s guests to the rewarding art finance market.[33:03] A look at future innovations in the art world space, including advances in payments.Mentioned in This Episode:YieldstreetAthena Art FinanceARTERNALMasterworks IO