Episode Six: PR & Pricing with Anna Cordelia
The awkward M word ‘money’ sends so many of us feeling uncomfortable despite it being the keyword of business. Everything we do is with the ultimate goal of exchange of money for services & goods. In this episode we talk to Anna Cordelia as she explains why we should be talking about money, raising our prices and proudly making pricing part of our marketing by simply telling people. We cover:The secret to old-school PR: the most cost-effective marketing strategy that beats most paid for advertising... Hint: you’ll be hanging out at wedding fairs, but not to meet brides! How to get your business seen and get (the right) brides talking about it.How to use pricing with PR to make a statement and attract the right customer.How to create content easily, without spending hours and where to post it to get it seen by wedding peeps Using PR & Pinterest so your biz is constantly marketing itself, without you burning yourself out.Links & ResourcesOur blog is one of the most popular things on our website. You can check out our SEO or Social Media blog here.Anna is a multi-award-winning makeup artist specialising in luxury bridal makeup. She successfully took her business to booked out and & award winning within its first 14 months. Anna now teaches her strategies in Wedding Boss Pro. A coaching membership platform purely created for wedding businesses. Along with her colleague & fellow wedding boss Simon Hogben (know as the SEO Master) they provide weekly coaching sessions, 1:1 help & teach their Wedding Boss strategies throughout the UK. You can find out more about Wedding Boss Pros hereWant more? To subscribe to our podcast use the links below + be sure to leave us a review.SpotifyiTunesPlease take 2 minutes to leave an honest rating and review on Itunes by clicking here. It will really help our show and its rankings.Thank you, we really appreciate it! And if you love our Podcast - don't forget to subscribe! We do an actual happy dance each and every time we get that little ping to let us know of a new subscriber. 💃🏼💃🏼