Why do we need technical standards?

SMPTE VP, Standards Bruce Devlin has seen it all when it comes to creating and driving technical standards like MXF, ST-2110, IMF and many others. As video technology and standards are proliferating, some being developed outside the traditional frameworks, it's useful for everyone working in the video business, whether in engineering, ops, or on the business/legal side, to understand what having a standard can do for you. You'll want to listen to the end so that you don't miss even one insight that Bruce shares in this value-filled interview.