Growing an incumbent by building a new business: A conversation with Bernd Vindevogel of True Digital

In this episode of The Venture, we discuss why building new businesses is essential for growth and reinvention for large organizations. Bernd Vindevogel, chief analytics officer at True Digital Group, shares the company’s journey to building and scaling an in-house analytics organization from scratch. We also discuss the critical dynamics between a new business unit and its parent organization.

Om Podcasten

The Venture is an original podcast hosted by serial business builders from McKinsey. In each episode, our experts cut through the noise to show how leaders can launch new companies, testing their theories in conversations with legendary venture builders in Asia. We break down their journey – how they did it, the challenges they faced, how they built successful businesses.