What Really Works When Building A Small Business with Tara McMullin

Tara McMullin (formally Tara Gentile) is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation.She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post.In this conversation we talk about why she shifted from teaching, coaching and providing courses online to a radically different model - a community of learning filled with small business owners from across industries and business models who are ready and willing to get real about what’s working–and what’s not.We talk about why, for most of us, taking course after course simply doesn't work. There is no one size fits all approach, and instead, we need a combination of tailored solutions, support and ideas, community, resilience and more.We also dive into what drove Tara personally to leave a very successful business model behind and create something radically difference (even if she didn't initially realise just HOW radically different her new direction was!) For me, Tara has always been at the cutting edge of small business thought leadership. She was the first business mentor I hired and her work has personally influenced me a lot over the years.So this conversation was an absolute joy for me and I know you're going to find it fascinating and wickedly useful too. Links Mentioned In This Episode With Tara McMullinThe What Works NetworkThe What Works Podcast Tara's Writing on MediumTara's classes on Creative Live  

Om Podcasten

In a world that tells us that slick and shiny is the only way to go when it comes to building our businesses, I'm here to provide an alternative.I'm Jo Casey and I'm the coach that you come to when you've grown tired of the bro marketers and their obsessions with the size of their funnels are and how early they get up every morningIn this podcast, I'm going to be sharing the Unshiny approach to doing business. And how this can lead to greater connections, more clients, and an all-around lovelier way of doing things. It's all about showing up fully as our genuine selves. Yes. Even with the imperfection and the messiness that can come along with that.I'm going to be having conversations with fellow business owners, but also people who are pioneers in changing our perceptions of success and who we have to be to attain that. So join me each week as we dive into helping you build your Unshiny business.