Creating Content In Quarantine - With Lacy Boggs

Today I'm joined by Lacy Boggs. Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners fill their program or practice without giving Facebook a dime with content marketing. Lacy and dig into how her business is doing in this time of lockdown and she shares her advice on how we can market our businesses in a time of pandemic, without being a dick. Because Lacy is a content marketing wiz, she has lots to say about what sort of content we should (and shouldn't) be creating AND what we do with it once we've produced it to get the maximum value from our hard work. We discuss simple things we can do as business owners to create value AND sell our services, as well as, of course, what's giving us joy right now. You can learn more about Lacy by going to lacyboggs.com/undercover

Om Podcasten

In a world that tells us that slick and shiny is the only way to go when it comes to building our businesses, I'm here to provide an alternative.I'm Jo Casey and I'm the coach that you come to when you've grown tired of the bro marketers and their obsessions with the size of their funnels are and how early they get up every morningIn this podcast, I'm going to be sharing the Unshiny approach to doing business. And how this can lead to greater connections, more clients, and an all-around lovelier way of doing things. It's all about showing up fully as our genuine selves. Yes. Even with the imperfection and the messiness that can come along with that.I'm going to be having conversations with fellow business owners, but also people who are pioneers in changing our perceptions of success and who we have to be to attain that. So join me each week as we dive into helping you build your Unshiny business.