Signs

Semiotics asks, what narratives around a sign or symbol are created? Why are people drawn to some signs over others? What makes people click on a headline, follow a link, or read a whole story? Here an understanding of Semiotics is helpful on two fronts: in constructing and producing meaningful signs and narratives as communication professionals and in deconstructing the meanings of signs and narratives as empowered media consumers. It is both the production and reception of a message.