#117: The Importance of Play Every Day with Emma Worrollo

Do you know how to play? It seems like a simple question and your first thought might be, “of course I do!” but many adults today have forgotten how to play. As toy people, we know that play is necessary for the growth and development of children…but what about play in adults? Play is proven to help ease stress and inspire creative problem solving. So what do you do when the stresses of life stop you from playing or worse yet, you forget what play is to you? Well that’s where my guest today might be able to help.Today’s podcast guest, Emma Worrollo of The Playful Den is focused on the importance of play and teaching how to play. Today on the podcast, we also touch on market research techniques and compare the differences and value of qualitative vs quantitative research. We dive into Emma’s process and success of building her own company and growing it into a multi million dollar business. This episode offers great insights for entrepreneurs and inventors who are starting to test their products with consumers. This episode is also great for parents and corporate executives who want to infuse more play in their everyday lives.EPISODE CLIFF NOTESThe difference between qualitative and quantitative research. [02:00]Find out how Emma built a 2.5 million dollar business from a freelance agency. [ 05:00]Learn how you can use your sense of play…and how do you get it back? [20:50]Find out if you might be a fun facilitator vs fun participator? [22:30]Does play have to be physical and so far removed from work? Can you play in your work? [27:00]What inspired Emma to develop her own toy products. [44:00]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/117Support the show🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Om Podcasten

How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |