#115: Making It Into Retail: Getting Your Product Into Specialty Stores with Nicole Hawthorne

Wondering what toy entrepreneurs like you do to get their product placed in retail? In this episode, The Toy Coach sits down with Nicole Hawthorne, student of Toy Creators Academy and co-founder of Jaylas Heirlooms dolls. Nicole is a researcher at heart, and her devotion to the craft of Googling helped her find the roadmap that she so desperately wanted. Nicole shares how she devoured the podcast way back in season one, enjoying episode after episode. A few years and a few grants later, Nicole Joined Toy Creators Academy to get the full picture of what it takes to take her toy product to the next level. If you are a toy entrepreneur who is curious about what Toy Creators Academy can do for your toy business, then this is an episode you want to dive right into. We focus on the importance of research, and the steps one entrepreneur took from concept to prototype to in store. Pop your earbuds in and give this episode a listen.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/115Support the show🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Om Podcasten

How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |